From Bruno Munari's ingenious machine for making snow fall on Christmas trees to the Pigomma toy manufacturing process illustrated by Fulvio Bianconi. From Albe Steiner's a tour of the most luxurious festive shop window displays in New York and Paris in 1955 to André François' textured illustrations. And more. Christmas in the words of Umberto Eco: a letter to his son and a satiric tale on Christmas consumerism.
“Pirelli. Rivista d’informazione e di tecnica” was published mostly once every two months from 1948 to 1972. The magazine published articles on various topics spanning from art and architecture to sociology, economics, urban planning and literature. The goal of the publication, created by Arturo Toffanelli who was director until 1957 with Giuseppe Luraghi and Leonardo Sinisgalli, was to consolidate the bond between technical corporate culture and culture at large. After Tofanelli, the magazine was led by Pirelli “Propaganda Director” Arrigo Castellani and ultimately Gianfranco Isalberti. One of Italy's most advanced cultural debates took place on the pages of the magazine for over two decades: major writers such as Dino Buzzati, Umberto Eco, Salvatore Quasimodo, Camilla Cederna published their works by the side of many other important cultural personalities of the day. The articles and reports were illustrated by artists of the calibre of Renato Guttuso, Alessandro Mendini, Fulvio Bianconi, among others.